13 October 2014

POWERLUBE LUBRICANTS ADV CAMPAIGN

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After-sales services play an increasingly important role for a company such as BCS Group which manufactures industrial goods. They give us the opportunity to establish an ongoing relationship with the end users of our products over time, thereby guaranteeing the quality performance levels and reliability which we are famous for world-wide.

It is with this in mind that we have promoted this targeted advertising campaign implemented across all the major industry magazines, which focuses on the complete line of PowerLube Lubricants, which have been selected to protect and guarantee the mechanical efficiency of Ma.Tra. machines over time.

Simulating the inside of a cellar filled with barrels of precious wine, the cylinders of a Ma.Tra. machine engine are turned into precious silver wine glasses in which PowerLube lubricant is poured, presenting it as "the best choice" to guarantee perfect operation.

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